10+ years owning product problems end-to-end — research through shipped UI — across POS, CRM, CMS and web platforms, turning ambiguity into products that move real business metrics.
A point-of-sale platform used daily by business owners and frontline staff. I rebuilt the checkout, navigation and onboarding so merchants can run it confidently on their own — without leaning on support.
A mobile app for home-service technicians — receive jobs, manage work status and track earnings. Built around a trust-driven workflow with clear job confirmation, visible progress and transparent payment records.
A food-ordering experience where customers order through LINE and shop staff manage every order on a POS mobile app — one connected flow from cart to kitchen.
An affiliate commerce platform where sales agents manage stock, share product links and earn rewards — entirely through a mobile WebView experience.
A point-of-sale platform used daily by business owners and frontline staff. I rebuilt the checkout, navigation and onboarding so merchants can run it confidently on their own — without leaning on support.
A mobile app for home-service technicians — receive jobs, manage work status and track earnings. Built around a trust-driven workflow with clear job confirmation, visible progress and transparent payment records.
A food-ordering experience where customers order through LINE and shop staff manage every order on a POS mobile app — one connected flow from cart to kitchen.
An affiliate commerce platform where sales agents manage stock, share product links and earn rewards — entirely through a mobile WebView experience.
I’m Sujitra Pinsiri — a product designer who lives in the messy middle between user research and shipped UI. I simplify complex workflows into systems teams can actually build and people genuinely enjoy using.
Every project moves through four deliberate stages — from fuzzy problem to tested solution.
User research, stakeholder interviews & problem framing.
Information architecture, flows & design strategy.
Interaction patterns, visual systems & high-fi UI.
Usability testing, iteration & design QA with engineering.
How AI actually plugs into my craft — context files, reusable skills and design-token pipelines.
AI builds from a design-system.md — screens reuse real components and tokens.
skill.md + memory.md keep the assistant on a project's rules across sessions.
Figma tokens flow straight to code — one source of truth for design and dev.
Claude Code & Codex turn approved designs into production components, pushed to Git.
From agency web design to leading product UX/UI — each step added more ownership, ending in mentoring the designers who came after.
UX/UI for POS, CMS & web — mentoring junior designers through task assignment and design review, plus Agile front-end delivery.
UI for websites and CRM/POS, with hands-on responsive front-end.
UI for websites, banners and infographics — front-end with Angular.
Have a product that needs clarity? I’m open to senior product design roles, freelance case work and the occasional design-system rescue.